Designing LiquidLink — Web3 business card
Product Design
2024
Responsibilities
Product Research, Prototyping, Concepting, UX/UI
Duration
3 Months
Context
Liquid Link is an online business card within the SUI ecosystem, created to simplify sharing personal or business information in fast-paced environments like conferences. It allows users to instantly connect via NFC tags that lead to dynamic LiquidLink profiles, facilitating seamless networking and engagement as part of a key community-driven project.
Problem
People struggle to present themselves with multiple links to various profiles and portfolios. They needed a single, dynamic link to share relevant information quickly, allowing for easy networking and instant endorsements.
Goal
The goal was to design an intuitive and efficient platform that allowed users to easily create and share a single, dynamic link showcasing their personal or business information. This solution aimed to simplify networking at events by eliminating the need for multiple links, while also enabling users to share endorsements and relevant details instantly.
Solution
I designed a simple, intuitive web app that lets users easily create and share dynamic business profiles, offering the efficiency of a business card with far more information.
Results:
To highlight the simplicity at the heart of the project, I designed the interface using exaggerated shapes. This made the experience of linking up feel almost like a game — intuitive, fun, and engaging…
The project is built on a foundation of humanity and playfulness: all user flows are straightforward, and bold UI elements guide attention naturally, making each step of the process obvious and easy to follow…
Currently, LiquidLink is partnering with major crypto events around the world to deliver high-quality networking opportunities, helping people stay connected and build better products to support the growth of Web3.